01
Growth & Performance
Paid media, lead generation, funnel strategy, CRO, analytics and budget optimization.
Senior Marketing Leader
Craig
Craig
Strachan.
Senior marketing leader combining performance marketing, digital strategy, brand, content and creative execution.
Open to fully remote senior marketing opportunities
What I bring
A marketer who can lead the strategy and execute the work.
02
Digital & Agency Strategy
Client leadership, integrated planning, reporting, CRM, SEO, stakeholder alignment and team direction.
03
Content & Brand
Creative direction, social, content systems, photography, video, campaigns and brand storytelling.
04
Marketing Leadership
Cross-functional leadership, team development, budget ownership and executive-level decision support.
Selected proof
Measured outcomes, not marketing theatre.
Across agency, hospitality, restaurant and media environments, the work has always come back to one thing: create stronger systems and make the numbers move.
125%Month-over-month paid-media conversion growth at Liberty.
55%Reduction in cost per lead at Liberty.
10People led or coordinated across teams and specialist functions.
20+Years combining design, production, digital strategy and marketing.
Portfolio
The work behind the strategy.
Start with two deeper campaign stories, then browse selected web, video, photography and broadcast work.
View project →
Featured Project
Experience The 8
Integrated automotive campaign · Video · Art direction
View project →
Featured Project
Head for the Kitchen
Restaurant campaign · Commercial video · Social creative
In their words
The work is one thing. The working relationship matters too.
Two video testimonials people consistently respond to. No pull quotes, no polished script — just the original videos.
Case studies
Creative craft connected to business performance.
Crave IT Restaurants: Multi-Brand Content & Digital Marketing
Hands-on restaurant marketing across social, campaigns, photography, video, promotions, influencers and community.
Rogers Broadcasting: National Creative Across Radio, Sports & News
National imaging, promotional and motion work across major Rogers media brands including CHFI, KiSS, Sportsnet and 680 NEWS.
Liberty Entertainment Group: 125% More Paid-Media Conversions
Integrated hospitality and event marketing that grew paid-media conversions while sharply improving lead efficiency.
Paid Social Optimization: 54% More Leads, 27% Lower CPL
Performance marketing optimization across a roughly $40K/month Meta program, increasing leads while materially reducing acquisition cost.
Career snapshot
Four roles. One consistent through-line.
2022–Present
Communitas Agency
Integrated digital strategy, paid media, SEO, websites, CRM, content, creative, analytics and client leadership.
Marketing Manager
2021
Liberty Entertainment Group
Performance, brand, hospitality, restaurant and event marketing across paid, social, email, web and creative.
Marketing Manager
2019–2021
Crave IT Restaurants
Social, digital campaigns, content, community, influencer, photography, video, promotions and reputation.
Marketing & Social Media Manager
2018–2019
Rogers Broadcasting
National imaging, motion design and promotional creative across radio, Sportsnet and news brands.
National Imaging Editor
Let’s talk
Looking for a senior marketer who can think, lead and make?
I’m based in the Greater Toronto Area and focused on fully remote senior marketing opportunities.